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June 22, 2021
11:00 AM - 12:00 PM
Banff, AB T1L 1A1
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Bow Valley Non-Profits Speaker Series - Content Strategy & Writing

Tuesday, June 22, 2021

Free for Bow Valley non-profit members, this monthly online speaker series is brought to you by the towns of Banff and Canmore. Learn how to blend strategy and storytelling to grow your non-profit audience in this virtual workshop with Afton Brazzoni, founder of Scribe National.

- How to define and articulate your non-profit brand story and voice in a powerful, consistent way to set the foundation for your content strategy and writing.
- How to strategically create content for various types of audiences to maximize the impact of your content strategy.
- How to establish your organization's mission and the value of your initiatives using different types of content to generate awareness and interest.
Not exactly sure what the terms content strategy and writing mean? You don’t need any prior knowledge for this workshop.

Afton Brazzoni started Scribe National to help organizations serve their audiences with captivating, refreshing, effective clarity through storytelling. With 10+ years of experience in marketing and communications and a background in journalism, her mission is to deliver you excellent content that drives your organization forward. Afton has extensive experience developing strategies and content for industries including arts and culture, higher education, tourism and technology, as well as for many small business owners.
Scribe National is a content strategy and writing studio. They ignite connections between brands and audiences through content that is carefully crafted to amplify your voice. They are dedicated to creating purposeful content that is authentic, aligned with your mission and that helps you achieve your goals.